Effective date: 3 July 2025
Last updated: 3 July 2025
This Influencer & Creator Privacy Notice (“Notice”) explains how Little Pixies Studios Ltd (“Little Pixies”, “we”, “us”, “our”) collects and uses personal data about individuals who work with us, or discuss working with us, as influencers, creators, ambassadors or similar partners (“you”).
This Notice is a supplement to the Little Pixies Privacy Policy and should be read together with it. Where this Notice provides more specific information about influencer and creator relationships, it applies in addition to the general Privacy Policy.
Contact for privacy matters:
📧 [email protected]
This Notice applies to you if you:
Work with us, or are in discussions to work with us, as an influencer, creator, ambassador or similar partner; or
Apply, pitch or otherwise express interest in collaborating with Little Pixies in that capacity.
If you interact with us in another way (for example, as a customer or giveaway entrant), the general Privacy Policy also applies.
In addition to the data described in our general Privacy Policy, we may collect and process the following types of personal data about you in your capacity as an influencer or creator:
Identity and contact details – such as your name, preferred name, email address, phone or messaging handle, and any other contact information you provide.
Social and online presence information – such as social media handles, profile URLs and usernames, publicly available profile information, and information about your online audience.
Collaboration information – such as information you provide in applications, pitches or discussions; notes of our communications with you; details of campaigns or collaborations you are involved in; and outcomes of those collaborations.
Performance and analytics data – such as information relating to the performance of posts or content associated with our collaborations, and high-level information about engagement and results where available to us.
Payment and invoicing information – such as payment details you provide, and records of fees, reimbursements or other amounts paid.
Content and licensing information – such as copies of content you create for or with us, usage rights and licences granted, and information about how that content is used.
We may obtain this information directly from you, from public sources (for example, public social media profiles), and from third-party tools or platforms you choose to connect to, or use with, our campaigns.
We use personal data relating to influencers and creators for purposes including:
Evaluating potential collaborations and campaigns
Communicating with you about opportunities, briefs, content and logistics
Agreeing and administering collaboration terms, including any content licences
Managing campaigns and tracking performance at an aggregate level
Paying fees, reimbursements and other agreed amounts
Keeping records of past collaborations and communications
Complying with legal and regulatory obligations, and exercising or defending legal claims
Where you are also a customer or otherwise interact with us, the purposes set out in our general Privacy Policy also apply.
For influencer and creator relationships, we rely on the same legal bases described in the general Privacy Policy, in particular:
Contractual necessity – where processing is required to enter into or perform an agreement with you (for example, an influencer agreement or content licence).
Legitimate interests – where processing is necessary for our legitimate interests in managing, developing and evaluating our influencer and creator activities, provided those interests are not overridden by your rights and interests.
Consent – where required for specific activities (for example, certain types of communications or use of optional cookies).
Legal obligation – where we need to comply with legal, tax, accounting or regulatory obligations.
We may share your personal data with the same categories of recipients described in the general Privacy Policy, to the extent necessary for influencer and creator activities. This may include:
Service providers that support our influencer, marketing, creative, collaboration, accounting or payment processes
Professional advisers (for example, lawyers or accountants)
Authorities and regulators where required by law
Prospective buyers or investors in connection with a potential transaction concerning our business, under appropriate confidentiality protections
Where data is transferred outside the UK, we will ensure that appropriate safeguards are in place in accordance with UK data protection law.
We keep personal data relating to influencers and creators for as long as reasonably necessary for the purposes described in this Notice and in the general Privacy Policy, including to:
Manage our relationship with you
Maintain records of collaborations, rights and content usage
Comply with legal, tax, accounting and regulatory obligations
Handle complaints, disputes and enforce agreements
Records of content rights and licences may be retained for longer where necessary to evidence and manage ongoing usage rights.
When data is no longer required, we will either securely delete it or irreversibly anonymise it.
Your rights under UK data protection law (including rights of access, rectification, erasure, restriction, portability, objection and withdrawal of consent) are set out in our general Privacy Policy and apply equally to your personal data processed under this Notice.
To exercise any of these rights in relation to your influencer or creator data, please contact us at:
📧 [email protected]
We may update this Influencer & Creator Privacy Notice from time to time. When we do, we will update the “Last updated” date at the top, and where appropriate, provide additional notice (for example, in communications with active collaborators).